Growth Partnership Proposal

OxiMop Growth

Disciplined growth. Brand protection. Controlled scaling.

Prepared for Carlo / OxiMop Team

Prepared by Frank (Marketing Partner)

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01 — WHY WE'RE DOING THIS

A strong product in a crowded market.

🎯

Not Louder — Clearer

The goal isn't volume. It's clarity, credibility, and efficiency that cuts through the noise.

🛡️

Capital Protection

Built to protect your investment and brand while we test what truly converts.

📈

Scale What Works

Only invest heavily once there's clear signal. Test small, win big.

02 — GUIDING PRINCIPLES

How I operate.

01 Start small and test carefully

02 Spend conservatively until there's clear signal

03 Protect the brand (no cheap-looking marketing)

04 Make decisions based on data + common sense

05 Build a system that compounds over time

03 — SCOPE OF RESPONSIBILITY

What I own.

📱

Meta Ads

Facebook & Instagram advertising — education, product demonstration, and retargeting.

🎵

TikTok Ads

Product demos and UGC-style creatives. Start small, scale only if performance justifies.

🔍

Google Ads

High-intent buyers, competitor targeting, and B2B demand capture.

🎬

Creative Direction

Content strategy including AI-assisted planning, influencer coordination, and production management.

🌐

Website CRO

Conversion improvements, landing pages, and messaging clarity updates.

✍️

Content & Blog

Educational content, objection handling, and buyer-intent topics.

04 — MONTH 1 PLAN

Trust & Confidence.

Week 1

Orientation & Alignment

• Product, margin, and positioning review
• Audit of current site + messaging + assets
• Finalize brand "do's and don'ts"
• Confirm budgets and approval workflow

Week 2

Infrastructure & Guardrails

• Tracking verification (pixels, conversions, events)
• Clean ad account structure setup
• Creative and messaging frameworks defined
• Launch plan approved

Week 3

Controlled Testing

• Launch initial tests on Meta (and Google)
• Small daily budgets to gather signal
• Begin influencer/UGC outreach

Week 4

Review & Direction

• What we tested & what showed signal
• What didn't work
• Clear Month 2 plan (scale or stop)

Month 1 is about proving discipline, not chasing results.

05 — DELIVERABLES

Monthly output.

Paid Advertising

4–6 New ad concepts per month

8–16 New ad variations per month

Weekly Budget, audience & bid optimizations

Creative & Content

8–12 Short-form content briefs per month

3–6 Creator outreach conversations

Ongoing Hooks, scripts, and CTA writing

Website & CRO

1–2 Meaningful site improvements per month

1–2 Blog articles per month

Reporting & Communication

1× Monthly performance report (plain English)

1× Monthly strategy call (60 min)

06 — RECOMMENDED BUDGETS

Early stage investment.

$1.5k

Month 1 Ad Spend (Min)

$6k

Month 2-3 Ad Spend (If signal)

$2.5k

UGC/Influencer Testing

$3k

Per Video Shoot (Quarterly)

07 — PARTNERSHIP

Investment & terms.

Full-Scope Growth Partnership

$3,500

CAD / month

• Meta, Google & TikTok ad management
• Creative direction & content strategy
• Influencer/UGC coordination
• Website CRO & landing pages
• Blog & educational content
• Monthly reporting & strategy calls
• Production oversight (quarterly)
• One point of contact — no chaos

Ad spend and third-party production costs are separate.
No markups. All external spend requires approval.

Ready to grow smart?

If this structure makes sense, here are the next steps to get started.

1 Confirm partnership

2 Set initial ad budget

3 Begin Month 1