About

An independentatelier.

Designics is a small studio by design. Fewer people between the thinking and the work means sharper decisions, faster, and a result that still feels considered a year later.

Portrait of Francesco Frenna, founder of Designics

Founder

FrancescoFrenna.

Founder & Creative Director · Montreal, Canada

I started Designics because the best work I had been part of always happened the same way — a small group, a clear problem, and enough room to get the details right. Everything else was overhead.

I work across strategy, identity and the build itself. That range is the point: when the person shaping the positioning is also the person deciding how a page behaves, the result holds together instead of drifting between disciplines.

The studio stays intentionally independent. It means I can be honest about what a project actually needs, turn down work that is not a fit, and give the projects I do take the attention they were promised.

Close collaboration.
Clear thinking.
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How we think

Four thingswe hold to.

/01

Strategy first

Nothing gets designed before we agree what it is for. Taste without a reason behind it is decoration, and decoration does not hold up under pressure.

/02

Direct collaboration

You work with the person doing the work. No account layer relaying decisions, no version of the brief that gets thinner each time it is passed along.

/03

Built to be kept

Identities and sites are handed over as systems, documented and legible, so your team can extend the work instead of working around it.

/04

Restraint

Distinctive is not the same as loud. We cut anything that is not carrying weight, which is usually what makes the rest land.

Based
Montreal, Canada
Working
Remote, worldwide
Languages
English & French
Focus
Brand · Web · Growth

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