Brand
Strategy, identity systems, art direction and campaigns.
Independent web design studio
Distinctive design and thoughtful development for brands ready to grow.
Selected work
Built to beremembered.
Identities, websites and digital experiences made with strategy, intention and an eye for the unexpected — each one written up in full.
Our point of view
We make digital work that feels human, looks unmistakable and performs with purpose. No formulas. No visual noise. Just thoughtful ideas, beautifully executed.
What we do
One studio.Three disciplines.
Web
UX/UI, digital design, development and e-commerce.
Growth
SEO, content, optimization and ongoing creative support.
Brand
- Positioning
- Naming
- Identity systems
- Typography
- Art direction
- Guidelines
Web
- UX & structure
- Interface design
- Motion
- Front-end build
- CMS
- E-commerce
Growth
- SEO
- Analytics
- Landing pages
- Content
- Campaigns
- Design system upkeep
Motion, in the wild
Scroll it.Watch it drive.
A little theatre goes a long way when it has a job to do. For Stratégie Électrique, the company van rolls into the services section as it arrives, and your scroll carries it down the road. This is that animation, running live.
Stratégie Électrique
Scroll-driven · eased · still under reduced motion
About / Founder
FrancescoFrenna.
Founder & Creative Director · Montreal, Canada
I'm Francesco Frenna, founder of Designics. I work closely with ambitious businesses to turn clear strategy into distinctive identities and digital experiences that feel as good as they perform.
Based in Montreal, Designics is intentionally independent—bringing thoughtful direction, direct collaboration and serious attention to every detail.
Close collaboration.Start a conversation
Clear thinking.
How we work
A clear pathto remarkable.
- /01Discover
Align on the opportunity, audience and ambition.
Brief, audit and success measures - /02Define
Shape the strategy, structure and creative direction.
Positioning, sitemap and direction - /03Design
Build the identity and experience with intention.
Identity system and interface design - /04Deliver
Launch, learn and keep the work moving forward.
Built site, guidelines and handover
Questions
Before youget in touch.
Who will I actually be working with?
Francesco, throughout. Designics is a small studio on purpose — the person you brief is the person doing the strategy, the design and the build. Specialists join for photography, illustration or copy when a project calls for it, and you will know who they are.
How long does a project take?
An identity usually runs a matter of weeks; a full site design and build takes longer, and the gap is almost always content rather than design. You get a timeline with the scope before anything starts, and it is built backwards from the date that matters to you.
What does it cost?
Every project is quoted as a fixed price against a written scope, so there are no hourly surprises. Retainers are a flat monthly figure. Sharing a rough budget in your first message is the fastest way to find out whether we are a fit.
Do you work with businesses outside Montreal?
Regularly. The studio is based in Montreal and works remotely with clients wherever they are — the working rhythm is scheduled calls plus written updates, which tends to be sharper than being in the same room anyway.
Can you work with our existing brand?
Yes. Plenty of projects are a website for an identity that already works, or a careful evolution rather than a rebuild. If we think the brand is the real problem, we will say so before you spend money on the wrong thing.
What do you need from me to start?
A sense of what the business is trying to do next, who it needs to reach, and what is currently getting in the way. Anything you already have — decks, analytics, past work, competitor notes — makes the first conversation more useful.
Have something ambitious in mind?