Let’s talk Work / 2025
A site for a family of Montréal master electricians, built so a homeowner with no power never has to look for the phone number.
Stratégie Électrique is two generations of master electricians with 25,000 hours in the field, and most of their work came through word of mouth. That covers the people who already know them. It does not cover the homeowner whose panel has just tripped at nine at night and who is searching for an electrician on a phone. That visitor has no patience for a brochure. They need the number, proof the company is licensed, and some sign that someone will actually come.
Everything is ordered by urgency. The phone number sits in the header, in a floating 24/7 button, and again in its own section with a free-quote button beside it. The licence — RBQ number, CMEQ membership — is spelled out rather than left to a logo strip. The look comes straight from the trade: a near-black hero that powers on, the logo lighting up like a switch has been thrown, the company's orange against deep navy, a service van that drives across the services section, and a footer skyline whose windows light up. It is built on WordPress so the team can edit its own service pages, with eleven of them, one per job, and marked up as an Electrician business for local search.
strategieelectrique.ca puts a master electrician one tap away from every screen on the site, in English or French. Each service — panels, EV chargers, heating, rewiring, inspections — has its own page to rank for, and the Google reviews, licence number and service area sit where a nervous homeowner is looking for them, before they call.
Clients do not hire a company to come into their home. They hire the person who shows up. So the first section after the hero is Michael himself, in black and white with his name written across the photograph, and a single line about the experience behind him.
Electrical work is often an emergency, so the site never makes anyone look for the number. It is in the header, in a floating button that follows the page, and in a dedicated call section of its own. Every call-to-action is a phone call or a quote request. Nothing asks the visitor to browse first.
In Québec an electrician's licence is a matter of public record, so the site states it outright: the RBQ licence number, the bodies the company belongs to, and a footer with hours, email, phone and the 24/7 line. It turns proving they are legitimate into something a visitor can check in a few seconds.
Next project
A bilingual site for a four-chair barbershop, hand-written as one static page that ships in about 35 kB.